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Airtasker: Creating an Insights Platform for a Marketplace Economy

A year ago, Airtasker started using Tableau to meet its analytical needs and elevate its capability for faster insights. Understanding usage and trends on their platform is critical to improving Airtasker’s product and scaling their markets. Much like a national economy, a platform economy can be notoriously difficult to analyse and influence. In this session, Rifat Majumder - Analytics Engineer at Airtasker, will share his experience rolling out Tableau across a business, developing a data-informed culture, and using visualisations to detect patterns in your data. You will learn about:

  • Strategies and processes to consider when rolling out Tableau
  • Data technologies being used by Airtasker to go from raw data to insight
  • Creating visualisations to explore your data quickly and get a clearer picture

About Airtasker Airtasker is a trusted community platform that connects people who need to outsource tasks and find local services, with people who are looking to earn money and are ready to work.

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Rifat Majumder

Analytics Engineer, Airtasker

Rifat has a varied background but throughout his career, the common thread has been data. He has held roles in analysis, software development, strategy and product. Currently, he is working in the field of analytics engineering and is excited to see the progression of modern data technologies that allow businesses to get insights much quicker.

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