What brought you to Tableau?
We were running data at Huel using Excel, Google Sheets, and other manual reporting processes. Analysis was taking too long, demanding too much effort, and delaying decision-making. Tableau was a compelling answer to our problems, offering interactive analytics that everyone can use to answer their own questions.
We found it easy to pull data from our data warehouse: it’s intuitive and easy to deploy. In fact, we were analysing our data within hours of adopting the platform. Tableau is ideal for a fast-growing start-up like Huel, scaling seamlessly in line with our business and data growth.
How are you using Tableau to improve business performance?
Tableau is helping us democratise data across Huel, creating a culture focused on data-driven decision-making. All of our employees in the U.K., U.S.A., and Europe are now able to explore and integrate the data. Tableau dashboards are one of the first things many employees check when they arrive at work each day.
Our marketing teams use Tableau to analyse and share metrics on channel and campaign performance. They can see which channels and products resonate most effectively with customers, so they can adjust spend for maximum impact.
These insights allow the business to pivot at speed and deliver greater customer service, ultimately driving customer lifetime value.
For instance, our team uses the customer service dashboard to catch any service issues early on, and ensure an uninterrupted customer experience. Product Development teams can explore data on product popularity to determine where demand is concentrated and mix new food flavours to meet customers’ expectations. Tableau also helps us analyse our customers’ lifetime value by geographic locations and product types to improve sales growth.