Tableau Cookie Policy for Tableau Websites


This Cookie Policy ("Policy") describes how Tableau and its partners (collectively referred to as “Tableau,” “we,” “us,” or "our") collect and process information about you on the Tableau websites (“Tableau Sites”) through the use of cookies. We use the term "cookies" in this Policy to refer to website cookies and also to similar technologies that may collect information automatically when you visit the Tableau Sites (such as pixel tags and web beacons). For information about our other data privacy practices, please see the Tableau Privacy Policy (


What is a cookie?


A cookie is a small text file that a web server places on your computer or mobile device when you visit a website. This small text file may include a unique identifier that distinguishes your computer or mobile device from other devices. Cookies serve a number of purposes such as letting you navigate between webpages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited the Tableau Sites before or whether you are a new visitor. They can also help to ensure that content we display, advertisements you see online, and marketing messages are more relevant to you and your interests.


How long do cookies last?


Cookies can remain on your computer or mobile device for different periods of time. Some cookies are “session cookies.” These exist only while your browser is open and are deleted automatically once you close your browser. Other cookies are “persistent cookies.” These cookies survive after your browser is closed until a defined expiration date. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.


What other technologies are used to track my website visits?


We and others may also use other technologies for tracking, such as pixel tags and web beacons. Web beacons and pixel tags are electronic images that may be used on Tableau Sites or in our emails. We use web beacons, for example, to deliver cookies, to count visits, to understand usage of the Tableau Sites and Tableau’s services, to analyze the effectiveness of Tableau Site features and campaigns, and to tell if an email has been opened and acted upon.


What kind of cookies are served through the Tableau Sites?


The following sets out some ways in which Tableau uses cookies to track visitors to the Tableau Sites.

Essential or required cookies:

Required cookies enable you to navigate the Tableau Sites and use their features, such as accessing secure areas of the Sites and using Tableau services. They also recognize your login credentials and provide form tracking so you don’t have to re-enter information. Essential or required cookies regularly used on the Tableau Sites include the following:

Company Website


Targeting or advertising cookies:


We and our third party partners may use information collected using cookies in our services and in our emails to deliver ads about our services displayed to you on third-party websites and applications. We also may use cookies to know when you return to our services after visiting these third-party websites and applications. Our third-party partners may also use this information for third-party advertising. These third parties may automatically collect information about your use of our services, visits to the Tableau Sites and other websites, your IP address, your internet service provider, and the browser you use to visit the Tableau Sites. The targeting or advertising cookies regularly used on the Tableau Sites include the following:

Some of the targeting or advertising cookies regularly used on the Tableau Sites include the following:

Company Website Manage settings (opt-out)
Google Adwords!o2
Google Doubleclick
Google Doubleclick Floodlight
Yahoo Japan
Google Dynamic Remarketing Tag
Intimate Merger
Adobe Audience Manager…


Analytics cookies:


We use analytics, including analytics conducted by third party services, to help analyze how users use the Tableau Sites and our services. To do this, we and our third party service providers use cookies and scripts to collect and store information such as how users interact with our services, errors users encounter when using our services, device identifiers, how often and for how long users visit and use the services, what pages they visit on our services, whether they act on or open emails, and what other sites they used prior to coming to the Tableau Sites. We use this information to improve our site and your user experience, such as remembering you when you return to the Tableau Sites, understanding your preferences and interests, and knowing which of our web pages are visited and what services are most often used. The analytics cookies regularly used on the Tableau Sites include the following:

Company Website Manage settings (opt-out)
Google Analytics
Crazy Egg
ScoreCard Research Beacon
New Relic…
Google Tag Manager


Social Media Cookies:


Social Media cookies allow you to log in to Tableau Sites using your social media credentials.

Facebook Connect


Audio/Video Player Cookies:


Audio/video player cookies allow you to log in and access audio/video content.

Brightcove Player


How to manage or delete cookies on Tableau Sites


The following are examples of how you can manage or delete many of the cookies served through the Tableau Sites:

  • Cookie opt-out links. You may manage or opt-out of certain uses of many cookies served through the Tableau Sites by using the links provided above.
  • Industry opt-out sites. You may also opt-out of certain use of many cookies served for advertising purposes by many of Tableau’s third party advertising partners by visiting either: or
  • Browser settings. Many web browsers accept cookies by default. If you prefer, you can usually change your browser's settings to reject and/or to remove many cookies. On some browsers, you can choose to let the Tableau Sites place cookies, but choose to reject cookies from certain third parties (such as analytics companies and advertising companies). As the precise means by which you may do this will vary from browser to browser, please visit your browser's help or settings menu for more information. Please note also that if you choose to reject or remove cookies, this may prevent certain features or services of Tableau Sites from working properly. Since your cookie opt-out preferences are also stored in a cookie in your website browser, please also note that if you delete all cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choices.


E-mail tracking


Tableau may also use e-mail tracking technologies to monitor the success of e-mail campaigns it operates (for example, recording how many e-mails in a campaign were opened). If you do not want us to track emails we send you, some email services let you change your display to turn off HTML or disable download of images and exercising these rights should effectively disable our email tracking. In addition, you may also unsubscribe from our marketing emails as described in those emails.

Do Not Track

Some Internet browsers include the ability to transmit “Do Not Track” signals. Since uniform standards for “Do Not Track” signals have not been adopted, the Tableau Sites do not currently process or respond to “Do Not Track” signals. To learn more about “Do Not Track”, please visit “All About Do Not Track" ( In addition to “Do Not Track”, there are many ways that web browser signals and similar mechanisms can indicate your tracking choices, and we may not be aware of nor honor every mechanism.


This Policy was last updated on February 22, 2019.

We may amend this Policy at any time by posting the amended version on the Tableau Sites or by providing such notice about or obtaining consent to changes as may be required by applicable law. By continuing to use the Tableau Sites, you confirm your continued acceptance of this Policy and any associated changes.

Contact Information

If you have any questions regarding this Policy, please email Tableau at