Universities and colleges strive to grow and fulfill their mission of educating their communities. Communicating the data around that mission—how many students are graduating? What does the student population look like? Is the University managing its finances?— is an important component of any institution’s daily life. In this era of larger data and disparate data sources, that can be especially challenging. However, institutions that have been able to present important data online have been able to tell their stories better and engage with their communities in a meaningful way.
This paper presents eight ways that higher education is using analytics and data visualization, supported by examples from real institutions. It also addresses common issues such as keeping data up-to-date as well as appropriately private and secure.