Tableau at NRF

January 12-14, 19, and 21-22, 2021

Register on the NRF site

With ever-changing market dynamics and evolving customer requirements, now more than ever, retailers and wholesalers need actionable insights to understand their customers better and inform decisions. Tableau’s powerful visual analytics platform empowers retail organizations with the ability to transform the way they solve complex challenges and develop effective business strategies. From managing efficiency to providing customers with optimal service and experience or learning new ways to drive customer loyalty, retailers large and small use Tableau to accelerate their digital transformation initiatives, lead the competition and thrive.

Please visit Data & Insight at NRF for more information and schedule a meeting with us here


The Future of Analytics: Starbucks and Tableau—Adapting to Drive Innovation and Connection

Tuesday, January 19; 2:00 - 2:30 PM ET

Rajesh Naidu, VP Enterprise Data and Analytics Technology, Enterprise Architecture & Emerging Technology, Starbucks

Andrew Beers, Chief Technology Officer, Tableau

If the pace of change was already accelerating before 2020, this past year kicked it into overdrive. The ability to absorb these shocks—to quickly and effectively adapt to each new wave of change—is what sets organizations up not merely to survive but thrive. From accelerating business transformation to doubling down on what sets the brand apart, Starbucks has relied on analytics to respond rapidly and drive innovation where it matters most. And in a year in which disconnection hit critical mass, Starbucks turned to analytics to find opportunities for more human connection. Join Starbucks Vice President of Enterprise Architecture & Data Technology, Rajesh Naidu, and Tableau Chief Technology Officer Andrew Beers to learn more about how Starbucks has enhanced organizational adaptability through analytics. And hear what they’re most excited about—and what concerns them—when they consider the future of analytics.

Join us for our Big Ideas Session or see us at our booth in the Salesforce Pavilion.


About the Speaker

Rajesh Naidu has been with Starbucks for over 8+ years and is responsible for Architecture, Data & Analytics Technology Platforms, and Emerging Technology. Rajesh is a valuable member of the Starbucks Technology leadership team and as Chief Architect has purview over Enterprise and Information Architecture. In his capacity as the leader of the Emerging Technology team, Rajesh is helping accelerate innovation and foster new technology partnerships. By having responsibility for Business Intelligence, Master Data Systems, Analytics & Data platforms, Rajesh in partnership with Starbucks business teams is helping deliver cutting edge analytics solutions and breakthrough capabilities in AI/ML to solve complex business problems at scale. Prior to Starbucks, Rajesh held leadership roles at SAP and Hewlett Packard. Rajesh has a Masters in Civil Engineering from Texas Tech University.