Added Luisi, “Of course, Tableau worked very closely with us and the Cowboys during the entire project. Together, we made sure that the Cowboys could achieve their reporting and analytical goals in record time.”
Now, for the first time, the Dallas Cowboys are able to monitor their complete merchandising activities from manufacture to end customer and see not only what is happening across the life-cycle, but drill down even further into why it is happening.
Today, this BI solution is used to report and analyze the business activities of the Merchandising Division which is responsible for all of the Dallas Cowboys brand sales. Industry estimates say that the Cowboys generate 20% of all NFL merchandise sales, which reflects the fact they are the most recognized sports franchise in the world.
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