Decision Resources Group (DRG) helps pharmaceutical and medical technology companies manage and use their data. DRG is an OEM partner that embeds Tableau into its products. Before Tableau, the DRG team was looking for a tool that was flexible and easy to use—but powerful enough to handle their technical needs. In this video, Chief Data Officer Brigham Hyde speaks about how Tableau has helped DRG:
- Quickly form hypotheses, with the option for powerful statistical analysis
- Allow employees to create dashboards within 30 minutes
- Communicate complex ideas to clients in a simple way
Getting value out of data
Tableau: What are the data challenges of your job? Brigham Hyde, Chief Data Officer: One of the key factors for us is how to continue to communicate value to our clients. It's no longer good enough just to have the data and leave them with the responsibility of turning it into value. And we're constantly looking for ways to respond to their questions and come up with new solutions for them. Tableau gives us a great way to do that. We do a lot of rapid prototyping of ideas with clients in Tableau and customize many deliverables through it. Tableau: Tell us more about your company. Brigham: Decision Resources Group is a healthcare information firm. We provide unique and valuable data to broad pharmaceutical companies and medical technology companies and the life science industry. We also advise our clients, through service engagements or consulting engagements, and we provide report content. Tableau: What led you to Tableau? Brigham: I think first, we wanted to look at having a tool that was formidable enough to handle our technical needs: both rigorous quantitative models and statistical power, but also the ability to play with the data and explore different hypotheses quickly. And of course, really easy to use, easy to adopt, click and drag sort of modern feel to the application. Tableau: So you’ve found Tableau easy to use? Brigham: It's very quick to engage. You can get quickly to deployment. And there was just a lot of satisfaction on the analyst's part when that happened, and there were a lot of instant fans, I would say. Tableau: What are some of your main uses of Tableau? Brigham: We're a product company, and in some cases, we need to use Tableau to create products. The OEM system within Tableau is fantastic for that. You know, scalability and again, ease of entrance, make it something that doesn't have to be the Magna Carta of deals to get started. But there's support to expand as you need to and as you need to grow. So I think they've been great on flexibility and helping us figure out how to adapt rapidly and keep pace with our users who start to create things really fast, as soon as you give them the Desktop licenses. Our clients' reactions that moment where you reveal your dashboard—it's like revealing a work of art that you've created. I think we can really communicate complex ideas with them. And we've talked about a wow factor. Usually their reaction is, "How'd you do that?"