Sports is big business and success depends increasingly on data: player statistics, media contracts, ticket and merchandise sales, and licensing deals. Tableau supports winning strategies with nimble, easy-to-use analytics—already used by many of the world’s sporting leaders. On the field, they use Tableau to identify the most valuable players, develop their abilities, and build balanced teams. Behind the scenes, Tableau helps them streamline operations, engage fans, and stay relevant. Keep reading to see how Tableau is transforming sports management analytics.
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Sports Management Analytics
Texas Rangers boost attendance and optimize marketing spend
From Advertising, Marketing, and Information Technology, the Texas Rangers front-office team uses Tableau to create a 360-degree view of operations for 82 home games a year. By tracking real-time ticket purchases, food and beverage sales, and merchandise sales in Tableau, the team can collaborate quickly on daily business decisions that help prioritize resources, enhance savings, and hit a front-office home run.
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Tableau can really cover the entire spectrum, whether you're a super user that knows SQL that can really dive into all the statistics, or a simple user, who's really just looking to have a better understanding of your basic reports. Tableau is the best to cover that spectrum of customers.