Founded in Argentina and headquartered in Uruguay, Mercado Libre is the most popular online retailer in Latin America with more than 176 million users in 18 countries. Each of its 67 million customers in 2021 averaged 500 visits to the Mercado Libre ecommerce site, purchasing a total volume of over $28 billion in merchandise at a rate of 32 purchases per second. The company employs more than 30,000 people and has operations in countries across the American continents.
A Tableau user since 2013, Mercado Libre went from just a few users that first year to more than 12,000 active users today, publishing more than 9,500 workbooks and nearly the same number of data sources—with a 5x increase in Tableau adoption in the past two years alone. During that same interval, the company thoroughly realigned its approach to using data to redefine the way it conducts business in every part of its organization. The level of transformation needed to accomplish this has been a key change agent in how Mercado Libre views its core business, its methods of modernization, its competitive market position, and the quality of its employees’ working lives.
“Data is most powerful when everyone can use it to enhance not only their job performance but also their overall wellbeing and the world around them,” said Adrián Quilis, Senior Director of Data & Analytics at Mercado Libre. “At Mercado Libre, we prioritize giving our employees access to analysis tools, insights, and on-the-job training to help create and nurture a data-driven culture.”