Discover strategies to build and drive data culture across your organization.

Europe & Asia Pacific
October 5, 2020
10:00AM - 11:30AM BST

October 5, 2020
9:00AM - 10:30AM PDT

Learn from industry leaders.

Network with your peers.

It’s never been more important for organizations to have leaders who are passionate about the power of data and advocate for its use. Leaders like you.

This pre-conference summit will bring together a select group of data leaders to create an empowered community and accelerate data culture. Don't miss this complimentary, invite-only event.

Join this exclusive event.

Register for Tableau Conference using the code included in your invitation.

Register now



50 Minutes


Natalie Bush, Tableau


Natalie is Tableau’s VP of Global Field Marketing. In this role, she is responsible for successfully leading the company’s global field marketing organization, leveraging her technology expertise and strategic marketing skills to build and manage a team that supports the growth objectives of Tableau’s field teams. With over 20 years of experience working as a collaborative and innovative marketing strategist, she has a track record of assessing market needs and providing strategic leadership for global brands to develop and deliver business value through leading edge offerings.


What it truly takes to build a data culture

Building a data culture at an enterprise organization is no easy feat! You’ll hear what this journey looked like, how long it took, what trials and tribulations were overcome and who was a part of the process

Paul Chapman, JLL


Paul has transformed JLL’s Business Intelligence and Technology team into a virtually working, high performing team spread across five countries and six time zones. Through a framework of improving compliance, reducing cost, increasing productivity and driving revenue, his team has built an ROI framework which will deliver $52m of benefits over five years and has already achieved $40m. The team transforms data into actionable insights to drive performance across the account. His reach is felt beyond the account, driving the BI agenda forwards for the business, a testament to the scalable, measurable and enduring framework he helped create.

Data Leaders Panel

Four data leaders will share the hurdles they faced while building a data culture at their organizations and how they overcame them.

Enrica Porcari, UN World Food Programme (WFP)


Enrica is the UN World Food Programme’s Chief Information Officer and Director of Technology, as well as Chair of the Emergency Telecommunications Cluster, led by WFP. She was instrumental in creating WFP’s Fast IT and Telecommunications Emergency and Support Team (FITTEST). Today, Enrica is advancing WFP’s efforts to lead a digital approach for global humanitarian operations, emergency responses and development programs that improve life for millions of vulnerable people. Her team is supporting WFP in becoming a more efficient, data-driven organization.

Lauren Walker, Dentsu Aegis Network EMEA


Lauren joined Dentsu Aegis Network in 2017 as Chief Data and Digital Officer and built Dentsu Data Labs (DDL). Lauren was recently promoted to Global COO of Dentsu Growth and Transformation, enabling Dentsu’s digital transformation. With her team she is creating a growth ecosystem that will transform client management, deliver integrated marketing, and measure the results of client engagement. She previously spent ten formative years at IBM. Her love of data started at the Clinton/Gore White House with political and policy survey research.

Charlton Park, University of Utah Hospitals & Clinics


Charlton oversees the financial planning, budgeting, general accounting, operational and capital financial planning, analytics, and revenue cycle functions for his organization. He’s played an important role in the development of various integration models across clinical programs, using financial and clinical data to increase collaboration and alignment between physician specialties and the hospital. He also played a key role in developing the organizations’ Value Driven Outcomes (VDO) initiative which provides accurate, actionable cost accounting and outcomes information at the visit level.

Daniel Button, John Lewis Home Improvement


Daniel has worked within the John Lewis Partnership for eight years. Over the last four years he has been involved with the launch and running of John Lewis Home Improvement, a service offering customers the opportunity to have landscaping, lofts, bathrooms, kitchens and extensions provided by John Lewis. Over the last eighteen months, Daniel has been responsible for commercial development and data reporting and insight within the department, working closely with senior leaders to develop data knowledge as the department matures.


40 Minutes
Peer-To-Peer Discussion

Break out into small groups to network and problem-solve with fellow data leaders. These collaborative discussions will be based on challenges relevant to you and your peers.

Stephanie Richardson, Tableau


Stephanie is a seasoned marketing executive with 20 years of experience in bringing consumer and B2B technology products from inception through launch and adoption. She has a passion for creating engaging customer experiences, inside and outside the product. As VP of the Tableau Community, she is fueled by the incredible energy and expertise of the community, and is focused on supporting the community to change the world with data.

Chris Lindsay, Tableau


Chris is responsible for Tableau’s marketing strategy and execution in the EMEA region. He has over 20 years’ experience in global telco, cloud, SaaS and IT services leading on strategy, go to market and digital transformation roles. Chris lives by three principles in his approach to driving business change and results: insight, impact and team. “Without using insight to get to the truth, you can spend a lot of time and effort fixing the wrong problem. That’s why helping business leaders to see and understand their data is so important to me.”

Paul Chapman headshot


Global Director of Business Intelligence and Technology
Enrica Porcari headshot


CIO & Director of Technology
UN World Food Programme
Lauren Walker headshot


Chief Operating & Data Officer
Dentsu Aegis Network EMEA
Daniel Button headshot


VP Commercial & Customer
John Lewis Home Improvement
Charlton Park headshot


Chief Financial Officer & Chief Analytics Officer
University of Utah Hospitals & Clinics
Natalie Bush headshot


VP, Americas Marketing
Chris Lindsay headshot


Head of EMEA Marketing
Stephanie Richardson headshot


VP, Community

How to join.

Register for Tableau Conference using the code included in your invitation. If you have questions, please email us or learn more about this year's conference.