As a digital education company catering to students all over the world, GetSmarter collects, analyses and shares a wide variety of data every day. Prior to Tableau, GetSmarter was using another tool for all of its reporting and analytics tasks. However, while sufficient for basic activities, the company increasingly found the tool couldn’t answer the more advanced business questions being asked of it.
“Our previous reporting tool served us well, but the need arose to move to a more feature rich analytics platform for an ever growing company,” says Gerhard Lennox, Head of Data Systems at GetSmarter. “The functionality and features that we were looking for in a reporting tool included multi layered project functionality, hosting on our own infrastructure in order to control performance, as well as fine grain permission sets for advanced security and decreased data latency”.
Proof of concept was carried out across a variety of leading tools, but Tableau was selected as the ideal solution for several reasons.
“We chose Tableau because of its ability to help us see and understand data so well,” says Gerhard. “Not only does it provide the deep dive analytics capability we were looking for, it also allows us to create visually appealing, highly interactive dashboards that quickly answer even the most complex business questions.”
Gerhard also attributes the move to Tableau to GetSmarter’s acquisition by 2U in 2017.
“2U was already using Tableau, so standardizing across the company post-acquisition made a lot of sense.”
With Tableau in place, departments including finance, marketing, sales, HR, education, and program management can all now self-serve their own analytics needs, create visualizations and answer key data questions.
“Tableau has enabled us to significantly improve accuracy in key areas such as forecasting and planning, course performance analysis and marketing campaign evaluation,” says Gerhard. “As a result, we can make informed decisions and significantly improve our overall business performance.”