Making data analytics self-service
Prior to adopting Tableau, The 1 relied on the data team to provide everyone with the information they needed to make decisions. Requests for information were put into a queue and teams often had to wait almost 36 hours for a response. In addition, data management was time consuming given the large amount of data held for analytics.
The 1 decided to adopt Tableau in order to allow teams to access and visualize their own data. Tableau was chosen in part because of its strong community where users at all levels can go to ask questions or find answers within existing posts online. The 1 also found hundreds of hours of training videos online to help facilitate adoption.
BAC, a Tableau implementation partner, was engaged to provide on-site training to IT and infrastructure teams. The rest of the business leveraged resources from the Tableau community as well as the intuitive nature of the platform to learn and grow their own data skills.
In the four years since The 1 first adopted Tableau, the number of users has increased by more than 100%. The organization now has more than 200 employees using Tableau to access and analyze data on their own. These included employees from various departments such as Marketing, Operations, and Purchasing.
“Tableau presents data visually and in a way that’s easy to understand, so the business can self-serve and view performance by business, by branch or by product category,” said Chartsatienpong.
With this type of information more accessible, the data team is freed up from basic reporting to focus on in-depth analysis. For example, they can analyze purchases and points usage to better understand member behavior and how to design more relevant and engaging campaigns. Every campaign is measured as well, so The 1 can test and learn by comparing the effectiveness of different tactics and messages. Campaigns and offers can then be improved to optimize results.