Avoid "Tip of the Iceberg" Pricing

Analysts share the real costs and ROI of “low price” business intelligence

Report finds Tableau customers see a 29% lower total cost of ownership (TCO) compared to alternatives and a 407% return on their investment in Tableau’s modern analytics solution.

Evaluating net cost and business value

The report, authored by Bill Kirwin—creator of Gartner’s IT Total Cost of Ownership (TCO) methodology—offers best-practice recommendations for accurately assessing the total cost of ownership and value of business intelligence solutions.

  • Infrastructure, software, data, and labor costs: Comprehensively evaluate costs including FTE or vendor resources and end user training
  • Net Business Value: Assess the value created by end users less the cost of the effort employed to create the value


Tableau's low cost was driven by more efficient initiative development which is made possible by:

  • Ease of use
  • User enablement
  • Deep product functionality
  • Platform integration and accessibility

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Surveyed customers said of Tableau's ROI:

  • Deployment costs are significantly lower compared to both traditional and modern BI
  • Ease of use combined with light infrastructure footprint enables broad adoption
  • The software fosters an informed community of interest that deepens use of the product

Download the report

Our research found implementation and deployment costs to be significantly lower with Tableau compared to both the in-place and alternate solutions we evaluated. Tableau was also far easier to use, receiving our survey's highest 'ease of use' score of 4.8 out of 5, while other solutions were rated an average 2.0.

About Tableau

Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.



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