Why Does Visualizing Data Matter?

All this talk about “visualizing” data. What’s so special about that? With an unprecedented amount of data available to today’s businesses, Tableau helps you quickly discover patterns in your data that unveil trends and reveal unexpected insights. Join us as we tap the minds of Tableau's director of visual analysis, Jock Mackinlay, and three customers to learn why one well-crafted visualization is worth more than a hundred-thousand lines of data.


  • Jock Mackinlay, Director of Visual Analysis, Tableau Software
  • Dana Zuber, Vice President-Strategic Planning, Wells Fargo
  • Andy Kriebel, Manager-Trade Spend Optimization, Coca-Cola Refreshments
  • Lynzi Ziegenhagen, Vice President-Technology, Aspire Public Schools