Mobile operators typically spend billions of dollars annually on improving their network infrastructure, with a goal to provide the most rewarding subscriber experience. Every day, these mobile operators invest in capacity expansion, service optimisation, and the introduction of new technologies such as 5G.
However, despite the massive volumes of data available to these mobile operators, it is often difficult to understand the true subscriber experience. Moreover, mobile operators frequently lack comparative insights into competitor or market performance.
Against this backdrop, Tibor Rathonyi and his colleagues established CellRebel. “Our strategy at launch was to provide an easy-to-use solution for mobile operators to better understand their network, subscribers, and overall dynamics in the market they operate in, and take actions to improve their business,” explains Tibor, CEO, CellRebel.
CellRebel operates in the business-to-business (B2B) sector. More than 100 billion daily data samples collected from billions of smartphones, thousands of content and app providers, and more than 800 cloud providers are helping mobile operators and consultancy services better understand and improve their end-user customer experience.
Tibor explains how the service works. “A mobile operator subscribing to the CellRebel service simply logs into our secure portal and instantly views real-time metrics into a wealth of competitive intelligence – everything from market-wide network performance and competitor customer experience, to subscriber behaviour.”
The challenge for CellRebel at the launch of this forward-thinking B2B service was how to present such valuable data to their customers, in a way that was easy to understand. Tibor continues, “We’d built the architecture to collect, analyse, and aggregate the big data samples from our different ecosystem partners. However, that data is only valuable if customers can interact with it and understand it. We needed a solution for mobile operators to make fast, informed decisions based on the data.”
“As a young organisation, we didn’t have the time or resources to build an embedded solution in-house. Tableau, by contrast, answered all our needs, so we embedded it in our portal. It’s easy for business users like myself to analyse quickly. The functionality is incredibly powerful, and it connects to multiple data sources with zero fuss.”