Tableau: And how were you doing it before Tableau? Roberto:: We had some initiatives with traditional marketing tools. In other words, the business area was making requests to IT, who developed and returned it to the business area. But with the amount of information growing, that just increased the response time. Tableau: How was the start of the implementation, how has Tableau developed at the company? Roberto: Our goal was to implement a project that prioritized two main points: innovation and collaboration. In these respects, it was clear that Tableau could help us. In terms of collaboration, for example, from the beginning the consulting firm that worked with us, and even the Tableau team itself have always been very close to the company. One instance that really caught our attention was when Miguel (Nhuch), Vice President of Tableau, was at Magazine Luiza and took out his laptop and began to do a demo for our team. This was very important for us because it showed that Tableau really espouses the same philosophy that we were looking for, which is to broaden data access from IT staff all the way down to the end user. Tableau: Which departments use Tableau today? Roberto: Today Tableau is well distributed within the company. We started prioritizing some areas such as business and sales planning, which are two upfront areas, working a lot with the purchasing area. Now, other sectors are also using Tableau, such as logistics and marketing. Tableau: What problems has the Magazine Luiza staff resolved with Tableau? Roberto: Before, we had a really long delay in receiving detailed sales results or the results from some campaigns, for example. Today we can view them online in real-time or, in the very least, in near-time. In addition, some information that sometimes used to take two or three days to be compiled, is now prepared in a matter of hours.