The Total Economic Impact Of Tableau for APAC

Accelerated speed for reporting achieved $5.02 million cost savings over three years.

Net profit increase from analytics-related projects totaling $352k.

Increased resilience to react to market and regulation changes due to COVID-19.

In July 2021, Tableau commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize in APAC. Forrester interviewed four organizations across the region with experience using the Tableau as a strategic data analytics tool. Forrester combined the results into a three-year composite organization financial analysis.

The composite organization has achieved a ROI of 265%. Risk-adjusted present value (PV) over three years reaches USD 4.27 million. This has taken into consideration different categories of benefits and costs associated with Tableau.

Our findings include:

  • Accelerated speed for reporting
  • Increased operational efficiency reduced $509k cost over three years;
  • Increased resilience to react to market and regulation changes due to COVID-19;
  • Increased trust in data and reduced business planning cycle;
  • Improved customer experience based on deep customer understanding.

To achieve the quantified and unquantified benefits, the composite organization has made the following investments over three years:

  • Tableau licenses and support
  • Cloud compute resources
  • Staffing resource to manage the environment
  • Implementation and learning cost
  • Company-wide change management

Download the spotlight report to learn more about the experiences interviewed customers had with Tableau.