Keeping up with growth while targeting a expanding audience of GoPro enthusiasts requires extreme data wrangling. The data science and engineering team at GoPro has built a central data platform in Hadoop to unify billions of records across a scattered data landscape. Using an array of tools from Cloudera, Control-M, Trifacta, and Tableau, GoPro has merged Exact Target and Google Big Query data to drive CRM performance insights.
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