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Enabling Data-Driven Customers with Integrated Business Intelligence

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Software as a service companies are feeling the increasing pressure from their customers to deliver analytics to measure, monitor, and improve performance. If you’re in the process of deciding to buy or build your own in-house analytics solution, you’ll want to watch this webinar.

Explore InsightRocket’s efforts to enable and promote interactive storytelling for digital analysts. Their product’s journey has led them to become a Tableau embedded analytics customer empowering digital marketers to make data-driven decisions from clear, visual analytics.

Join us to learn from InsightRocket about their process of choosing to add integrated analytics to their product, what they considered, and why they became an OEM Partner.

In this webinar, you will learn:
  • What to consider before buying or building
  • How visual analytics empowers customers to make data-driven decisions.
  • Why flexibility, culture, brand and scaling are critical to your product
  • How to leverage the full capabilities of embedded analytics
  • Why integrated analytics reduce engineering development time and costs

You’ll also see how to leverage a market leader in visual analytics to give your software a competitive advantage.

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About the speakers

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David Milrod

Managing Partner, InsightRocket

A patented inventor, David's passion is developing creative technology solutions for real life business challenges. By optimizing the blend of state-of-the-art products, proprietary business intelligence software, and subject matter expertise, David achieves exceptional and lasting results for his clients.

David began his career in BI at Morgan Stanley, where in 1986 he coded in SAS on their mainframes. In the 1990’s, he moved on to manage large scale web projects as a partner at the digital agency, USWeb / marchFIRST. In 2001, David founded Technology Leaders, a pioneering web analytics consultancy and for many years led its consulting team in implementing Web Trends, Adobe Omniture, and Google Analytics at scores of large organizations. It was during that time, that the need for a new approach to digital analytics became clear and led to the launch of Insight Rocket. In recent years, David has worked closely with MetLife, GSK, and Comcast and helps to drive product strategy for Insight Rocket.

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Patrick Evans

Manager, OEM Partners

Patrick is the Manager of OEM Partners at Tableau Software. Patrick is responsible for cultivating and growing Tableau's OEM Partner Business throughout the Americas Region. He has over 20 years of experience in Business Intelligence, Data Warehousing, OLAP, and Analytics. Prior to Tableau, Patrick spent time at IBM/Cognos where he managed the Western Region for the OEM Group and prior to that spent time at SAP/Business Objects where he ran both the OEM and Reseller business for the Americas.

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