Team USA, the collective name for referring to all national sports teams representing the United States in international competitions, is among the most respected and influential leaders in the world of sports. The brand comprises nearly 100 teams that compete in the Olympic Games, Paralympic Games, and other international competitions including soccer, basketball, hockey, baseball, and golf.
Operational support for Team USA comes from U.S. Olympic & Paralympic Committee (USOPC), founded in 1895 and headquartered in Colorado Springs, Colorado. The USOPC's mission is to empower Team USA athletes to achieve sustained competitive excellence and well-being by championing the integrity of sport, and by promoting and protecting athletes’ rights, safety, and wellness. As part of this mission, the committee has put an emphasis in recent years on digitally transforming all areas of its operations. This includes continuously seeking new ways of quickly consolidating, analyzing, and sharing data as efficiently as possible. As part of collaborating with Salesforce, they discovered early on the combined power of Tableau and the Salesforce Customer 360 to provide robust analytics and data visualization at scale, along with powerful governance and privacy controls.
The first team to adopt Tableau at USOPC was its international competitive analysis team. “We had just acquired a comprehensive competition results database, and we were looking for the most efficient and effective way to analyze, visualize, and understand the data,” said Team USA. “Most other tools had visualization capabilities, but we needed a tool that put visualization first.”
Harnessing these capabilities in Tableau helped eliminate manual processes and provided key decision makers with dashboard views into data to drive new strategic initiatives. The USOPC currently has around 65 Tableau power users and is partway through an organization-wide rollout of a Customer 360 solution including Sales Cloud, Marketing Cloud, and Nonprofit Success Pack (NPSP). Use of Tableau is most prominent in three of the USOPC's business units: logistics, scouting, and training for athletes; marketing performance management; and fundraising. Capabilities like tailoring a single dashboard to multiple individuals' needs make it easy for people to share insights and understand data in new ways relating to their task at hand.