Hallmark is a century-old greeting card manufacturer offering products in over 30 languages and 100 countries. Their goal is to bring people together through meaningful products and experiences. Diane Kakareka, Advanced Analytics Manager, discusses how Hallmark implemented internal user groups to support Tableau users—holding five trainings scheduled two weeks apart—to create a "constant drumbeat of Tableau." Alexs Thompson, Data Scientist, describes how user groups encourage analysts to find new ways to analyze data and ensure that they have all of the tools they need to maximize their work with Tableau. Since implementing user groups, Hallmark has seen an improvement in collaboration across the company. With Tableau, analysts can now access data more efficiently, and in turn, drive their effect on the business.
Tableau: Can you tell me a little bit about your internal user groups? Diane Kakareka, Advanced Analytics Manager, Hallmark Cards: We have built a user group that has right now five main training sessions and they're two weeks apart. So it's a constant drumbeat of Tableau. The need came about because we have had an influx of users. Tableau: What benefits have you seen with the internal user groups? Alexs Thompson, Data Scientist, Hallmark Cards: The internal user group became really crucial for us to drive new ways of looking at data and ensuring that our analysts had all the skills they needed to go to the maximum ability with Tableau. So it was a great way for us to really ensure that Tableau was being used to drive the business in the way we believe it can be.