F5 first implemented Tableau Server in 2012, and in October 2020 they performed a 9-month-long migration to Tableau Cloud to enable more features while achieving better IT efficiencies. In those early days of transforming to become a data-driven culture, most Tableau users at F5 were in the sales and marketing organizations, running enhanced reporting through dashboards created in Tableau. As Tableau adoption grew and took hold, data increasingly became a force for advancing the company’s mission and strengthening its operations.
Amie Bright, F5 RVP of Enterprise Data Strategy and Insights, was a key player in kickstarting this movement at F5 and keeping it going in the right direction. Along the way, she and others pulled in resources that would help align the company with its business and technology goals of bringing data to everyone at the company in ways that would enrich their work, empower better decision-making, spark ingenuity, and improve outcomes across the enterprise.
Over the years, this data culture would grow to include almost every line of business at the company, including product teams, global services, customer success, finance, HR, manufacturing, and IT. But at the start, it took the collaboration of these early users to move on from older, more analog methods and get others to start seeing data in a new light.
“There was a groundswell of individuals at F5 that knew there was a better way,” said Bright. “We started with the people who really cared about the data, and used their experiences and passion to help get the word out to the rest of the company.”