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Uncovering every day opportunities with analytics at American Family Insurance

Visual Analytics—in areas covering sales, claims, operations and customer relationships—has been making a difference at American Family Insurance for nearly five years. Hear about American Family’s journey to expand self-service visual analytics across the enterprise, enabling American Family to ask and answer questions of their data and improve the way business is done —making the organization, employees, environment, and community stronger. In this webinar you will learn:

  • American Family’s journey to scale self-service analytics across the enterprise
  • How self-service has been used in sales, claims, operations and customer relationships
  • New areas of the business where American Family has introduced self-service analytics

Hear how Tableau is used to measure, analyze, share, and improve the way business is done, making the organization, employees, environment, and community stronger.

About the speakers


Sarah Weber

Tableau Support Resource, Business Enablement - American Family Insurance

Sarah Weber, is the lead Tableau support resource in the Business Enablement team at American Family Insurance. Sarah provides COE leadership; establishing standardized processes & governance, environment support, and user development & engagement activities. Sarah also spent nearly 15 years in various data analyst roles - giving her a real world understanding of the daily life of an analyst, and the opportunities that Tableau provides. Sarah’s efforts support 300+ Tableau authors, approximately 15k+ end users, spread across two production server environments. She is also a member of the #MadisonTUG Leadership team and is a second time Tableau Conference presenter.


Greg Haislip

RVP Strategic Banking, Financial Services, Tableau

Greg Haislip leads the Strategic Banking Sales team for Tableau in the US. He is responsible for overall client satisfaction, revenue growth and account management for the Top 20 largest banks in the US

Prior to joining Tableau, Greg was a Global Accounts Director for several enterprise software firms in the Financial Services sector including Microsoft, Oracle and Good Technology. Greg was also part of Microsoft’s Financial Services Group for eleven years where he was part of the original team that launched the Financial Services vertical. He also held several positions including Global Client Director for Bank of America, Director of Industry Solutions for the US Banking segment and Managing Director for Financial Services strategy for the Consulting Organization in North America.

Greg has over 35 years of Financial Services experience and spent 10 years in commercial and retail banking prior to moving into the technology industry. Greg holds a BS in Finance from the University of Florida.

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