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Data Visualisation Literacy: Learning to See

Few of us have ever been taught how to effectively and efficiently read charts and graphics. Many of us have probably never even thought about it.

We tend to get by through exposure and repetition, gradually becoming more familiar with different approaches. The prospect of reading a bar chart as well as the pie and line charts is consequently quite a straightforward proposition for many. However, there are many more ways of visually portraying data beyond these classic three methods that are increasingly being used in a mainstream setting.

Developing one’s visualisation literacy is not just about creating more effective visualisations but also being better at reading them. To write well, you must also be able to read well. In this talk Andy will outline some tactics and approaches to get the most out of the experience of consuming a visualisation. He will integrate the key findings to emerge from his recent research activity with the University of Sheffield on the ‘Seeing Data’ project, looking at the human and design factors that influence engagement and effectiveness.

What do we need to do as creators of visualisations to ensure we optimise the viewing experience? Join us for this on-demand session and find out.

발표자 소개

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Andy Kirk

Data Visualisation Specialist and Founder of visualisingdata.com

Andy Kirk is a UK-based freelance data visualisation specialist, and editor of visualisingdata.com. After graduating from Lancaster University in 1999 with a B.Sc (hons) in Operational Research, he held a number of business analysis and information management positions at some of the largest organisations in the UK, including West Yorkshire Police and the University of Leeds.

In December 2009 Andy completed a Masters by Research M.A (Distinction) programme (University of Leeds), studying the subject of data visualisation and soon after launchedvisualisingdata.com. This has grown to become a popular source of information about the increasingly popular data visualisation field, providing readers with information about contemporary techniques, resources, latest developments and key insights.

Andy became a freelance professional in 2011 focusing on data visualisation consultancy and training workshops. He has delivered over 100 public and private training events across UK, Europe, North America, India, South Africa and Australia. Some of his clients include Heineken, Disney, Intel, WHO, OECD and McKinsey. His teaching activities extend to being a visiting lecturer at the highly-respected Maryland Institute College of Art (US) teaching a module on the Information Visualisation Masters programme.

In December 2012, Andy released his first book entitled “Data Visualization: a successful design process”, a practical guide for anyone facing the challenges of designing data visualisations in the most effective and efficient way. He is now working on a second book, due to be published by Sage in 2015.

Between January 2014 and March 2015 Andy is working as co-investigator on a research project called ‘Seeing Data’ funded by the Arts & Humanities Research Council and hosted by the University of Leeds exploring visualisation literacy amongst the general public.

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Andy Cotgreave

Tableau 기술 전파 책임자

Andy Cotgreave는 시각적 분석 전문가로 2011년에 Tableau에 입사하여 제품 컨설턴트부터 소셜 콘텐츠 관리자에 이르기까지 다양한 직책을 담당했습니다. 그는 현재 Tableau의 기술 전파 책임자로 일하고 있습니다. Tableau에 입사하기 전에는 옥스퍼드 대학의 데이터 분석가로 근무했습니다.

Andy는 기술 전파 담당자로서, 사람들이 Tableau의 혁신적 제품을 사용하여 데이터를 보고 이해할 수 있도록 지원하고 있습니다. 그는 자신의 글(예: Computerworld, tableau.com, 자신의 블로그에 게시된 글)과 업계 컨퍼런스(SXSW, Tableau 자체 이벤트 등)에서의 발표를 통해 시각적 분석과 기술에 대한 그의 열정을 사람들과 공유합니다. 그는 또한 Twitter @acotgreave에서 활발한 활동을 하고 있습니다.

Andy는 Tableau에서 맡은 역할을 통해, 모든 업계의 언론, 분석가 및 고객이 시각적 분석의 동향을 파악하고 자체 데이터 검색 기술을 개발할 수 있도록 지원하고 있습니다.

거의 완료되었습니다.

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