See how data drives better outcomes

Mark your calendars for Tableau Live — a free virtual event delving into global issues, tailored to the interests of our region. It will be a day of unparalleled learning, sharing, and networking.

Discover new ways to make your organisation more data-driven, leverage smart data, and ramp up your analytical skills. Gain knowledge and tools to help you make an immediate impact within your organisation. And watch channels tailored to your favorite analytics trends, learning best practices that deepen your Tableau knowledge.

Your Guide to Tableau Live


Thursday, 6 May 2021

Times in British Summer Time (BST)

All sessions stream live in English with translation in German, French and Italian. Recordings will be available on demand within 24 hours post-event.

9:00 - 9:20 Welcome & Q&A with Tableau President and CEO, Mark Nelson
  Track: What's New in Tableau Track: Data-Driven Innovation Track: Data Skills for All
9:25 - 9:50

What’s New in Tableau 2021.1

Data Innovation: Where Data and Analytics Are Headed

Grow your Career as an Advocate for Data Literacy and Analytics Within your Organisation

9:55 - 10:20

What is Tableau Business Science

Aligning Analytics Initiatives with Business Objectives

Data Beyond Dashboards: Using the Entire Tableau Platform

10:25 - 10:55

Supercharge your Analytics with Tableau Data Management

Building a Data Culture to Propel Faster Decision Making

AI & the Analyst: Amplify your Data Skills with new capabilities and Tableau Business Science

11:00 - 11:55

Executive Keynote


  • Francois Ajenstat, Chief Product Officer, Tableau
  • Stephanie Richardson, VP Community Tableau & Tableau Customer Bentley
  • Guest Speaker: Shivvy Jervis, Futurist and Speaker on Human-Centered Innovation
12:00 - 12:25

Data Discussion Panels

  • How Data Drives Manufacturing Supply Chain Transformation
  • Keys to Success with Self-Service in Financial Services
  • Embracing a Data Culture to Empower your Retail Business
  • Enabling Company-wide Data-driven Decision Making in Telcos
12:30 - 12:55

Data Discussion Panels

  • How BMW Enabled a KPI-driven Decision Culture
  • Data Monetisation: Differentiation with Embedded Analytics
  • The Culture of Data at the Service of Change (French language discussion)
  • Data Culture as a Means of Digital Acceleration (Spanish language discussion)
  • The Culture of Data as a Means of Digital Acceleration (Italian language discussion)
13:00 - 14:00


One hour of live, topic-based connection time. You can create your own Roundtable or find an existing one to join.

Featured Speakers

Guest Speaker

Shivvy Jervis


Hear from one of the most illuminating Futurists of our time, Forecaster Shivvy Jervis, sharing her research and insights on human-centered innovation and how technology will shape how we live, work, and play. Shivvy will break down fascinating, innovative approaches to accelerate the necessary shift in our workforces to succeed in the digital era.

Mark Nelson

President and CEO

Francois Ajenstat

Chief Product Officer

Stephanie Richardson

Vice President, Tableau Community

April Doud

Technical Product Marketing Manager

Jaimie Hwang

Product Marketing Manager

Tracy Rodgers

Sr. Product Marketing Manager

Ashley Howard Neville

Senior Technical Evangelist

Jeremy Blaney

Director, Tableau Program Management

Naisan Geula

Senior Director, Business Value Services

Mara Hinchliff

Senior Success Manager

Morag Deans

Senior Solution Engineer

Laura Granek

Solution Engineer

Andy Moore

Collaboration Leader, Digitalization and IT
Bentley Motors

Rob Savin

Chief Digital Officer
Bentley Motors


9:25 - 9:50

New features and improvements are here in Tableau 2021.1! Join this session as we walk through some of the new features and learn how to get started today. Everything from quick LODs, to Tableau prep and much more were created so you could spend less time prepping and more time exploring, analyzing and acting on your data.

If your goal is to be a data-driven organisation, the right data and analytics technology matters. Explore innovations and technology advances that have the power to transform how people across your organisation approach and engage with data.

As data touches every aspect of our lives, the need for data literacy has never been greater. Despite that, not all organisations are promoting data literacy, and need help convincing others of the value of a data culture. This session explores what it means to be data literate and how to leverage data skills to advocate for an Analytics-driven organisation.

9:55 - 10:20

At Tableau, analysis has always been about people exploring, asking questions or testing a hypothesis. In this session learn how the introduction of Tableau Business Science empowers analysts and business users to understand the context of their data further by employing explainable, self-service machine learning models. Make faster, more confident decisions across your business, while expanding analytics use cases and deepening understanding of business critical data with Einstein Discovery in Tableau.

In a world experiencing rapid market change, the organisations that align analytics initiatives with business objectives have a distinct advantage. Learn how to overcome the most common challenges when shifting to a data-driven decision making model and hear how organisations have successfully scaled analytics across departments and teams.

We’ve all done it at one time or another. We’ve purchased something thinking it only did a few things, then discovered down the road that it did way more than we knew. In this session, we’ll talk about what Tableau is beyond the dashboard to help illuminate the possibilities of this end-to-end solution.

10:25 - 10:55

We continue to see an explosion of data AND people who need access to it to make decisions. As a result, it can be hard to make sense of the data – know where it came from, who uses it, understand how it’s been prepared or last updated, etc. Tableau Data Management helps – instill confidence, build trust, and increase efficiencies whether in IT or the business. Learn how Tableau approaches data management and see it in action to build a stronger data culture and up-level your analytics.

Despite the trillions of dollars invested in data and analytics in recent years, leaders are still struggling to shift the way their organisations think about and act on data. Discover Tableau’s proven methodology for building core capabilities and repeatable processes that enable everyone to make faster, data-driven decisions.

Ceilings were meant to be broken and with Tableau’s newest developments in AI you’ll answer questions that had previously seemed out of reach. This session gives an overview of how Tableau’s newest category and offerings can boost your capabilities, your company, and your career.

12:00 - 12:25

Risks on the supply chain are ever-present but global forces such as COVID, Brexit and rapidly changing consumer behaviors have made fragilities far too apparent. When something does go wrong or changes you need the agility to respond to keep your business functioning. Learn how Jaguar Landrover and Alhers accelerated their organisation’s data transformation, by enabling their employees to make complex data-driven decisions at speed and take the steps to minimise risk within their supply chain.

Amidst the global pandemic, Financial Services companies have seen a cultural shift to self-service analytics. The speed of decision making is more crucial than ever before, as well as the need to analyze huge amounts of data. Learn how Tableau customer Barclays Payments has empowered their organisation to accelerate complex decision making with self-service analytics.

In our changing world, retailers have had to adapt to new customer needs to provide the best experience possible. Becoming data-driven has never been more important, nor has the need to access data and make fast decisions. Join us to learn how Tableau customers and de Bijenkorf built a data culture to empower their businesses with data-driven decisions.

The pressure on Telcos has rarely been higher than it is today. Telcos are at the forefront of the pandemic conversation, while the pace of innovation in the industry and nimble new players mean they need to move faster than ever. Learn from Jaime Ramirez at Swisscom, as he explains how the largest Telco in Switzerland use data-driven decision making to enable their customers and business users in every corner of the organisation to make agile, confident decisions.

12:30 - 12:55

The Automotive industry is in a major transition phase. E-mobility and digitalization have caused many companies to rethink strategy. As data becomes one of the most important assets to auto companies they must also continue to adapt their cultures. Join this conversation with BMW to hear about how the implementation of KPI-driven decision making affects the way the company operates and learn more about the challenges BMW faced to adapt its culture and to define data-driven KPIs.

What if your business could generate more revenue faster by monetising your data? Join the conversation with experts from ILIAS Solutions and Tivian to learn how data-driven businesses are embedding analytics into apps, products, and web portals to create market differentiation—maximising their revenue and accelerating digital transformation. In this session you'll hear about different approaches to data monetisation and steps needed to maximise ROI and foster data-driven conversations.

Data is the foundation for many important decisions that are made about the future of our businesses. By choosing to deploy an analytical solution at the scale of the company, Axa Bank, Schneider Electric and Bouygues Télécom are leading their transformation using data and reviewing their motivations, the challenges encountered and the indicators of success observed.

80% of companies that base their strategy on data culture affirm that they have a critical advantage in reducing the impact of unforeseen events. Three of the most important Spanish organisations that are leading this digital revolution tell us how they have faced these new challenges. Vueling, Hotelbeds and Pago fx explain to us how, from their experience, the culture of data can help accelerate the digital transformation.

80% of data driven companies declare that they enjoy a significant competitive advantage within the current pandemic scenario. There is talk of the "fourth industrial revolution". Whirlpool, Tenaris and Safilo tell us about the path taken by their organisations to implement and promote the culture of data within them and how Tableau has been helpful.