As a heavily data-driven business, BluTV's leadership team knew very early that spreadsheet-based analysis simply wouldn't be good enough for their needs.
"We use data in nearly every aspect of our business operations," says Ezgi Cetiner, a key user of business intelligence at BluTV. "Fast, accurate analysis is critical in helping us understand our viewers and their behavior. It's what our business is built on, so we need tools that allow us to do that."
Before Tableau, the company relied on Google Analytics and Excel-based reports to identify and understand key business trends. However, the cumbersome, manual nature of the process restricted reporting to just once per week, or once per month in some instances, which didn't allow for meaningful insight in such a fast-paced industry.
"A significant amount of our team's time was going on creating various operational reports which were not only time consuming to produce but difficult to interpret accurately," says Uygar Köse, data engineer at BluTV. "As a result, data was often outdated by the time the team saw it and the chance of learning anything from it was lost."
With Tableau in place, BluTV has fast, actionable insights into all key business areas including popular content, CRM, marketing campaigns and financials.
"With Tableau, we can connect information from various sources including HIVE/HADOOP, Google Analytics, and Amazon Redshift in one central location, allowing for much more comprehensive analysis than ever before," says Hüseyin Yurtseven, Chief Technology Officer of BluTV. "The data is available at all times, meaning reports and analysis can be pulled whenever required, without the need to manually compile it in spreadsheets."
As a result of moving to Tableau, a number of problematic data siloes have also been broken down within the company.
"All key data is now available as interactive visualizations in Tableau, so there's never any need to go chasing for locally stored data anymore," explains Ezgi Cetiner. "Its ease of use also means people without any IT experience can start gaining valuable insights from the data immediately."