Customer Data Platform (CDP)

Customers have become digital-first. And that means marketers need to be data-first in order to engage with relevance, personalize every moment, and grow trusted customer relationships. Customer Data Platform (CDP) unifies all of your customer data across Marketing Cloud, Service Cloud, Commerce Cloud, and Sales Cloud as well as your external data sources to create a single source of truth so you can humanize every moment. Business users and analysts now have all that data at their fingertips to quickly get answers to business questions to understand the “who” and “why” behind cross-channel engagement performances.

Salesforce CDP

Truly know your customers

As consumers continue to interact with your company in increasingly digital ways, it’s imperative to make sense of the flood of data generated with these consumer interactions. Fully leverage the power of the Customer Data Platform (CDP) by uniting every customer touchpoint and the data it generates into a single source of truth.

Salesforce CDP Dashboard

Limitless customer data exploration

With a connection to Customer Data Platform (CDP) easily use Tableau for expansive and limitless data exploration of all your customer data. CDP data will appear as a data source in Tableau Desktop, Tableau Cloud, or Tableau Server.

Create custom visualizations with your customer data to understand customer loyalty, lifetime value, or simply what’s your most popular products.

But that’s not all, you can also combine this data with additional business-critical data from other parts of your organization to see how your customer interactions are driving broader business metrics, like profitability and supply chain efficiency.