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Business intelligence norms are evolving across the retail industry, and leading retailers are prioritizing analytics initiatives as a result. While the trend toward retail analytics isn’t new, maturing technologies and techniques are.
As mobility and artificial intelligence collide with data, both the consumer and the retailer inch closer to a more accurate, real-time analytics experience. This paper highlights 2017’s newest trends in retail and consumer goods analytics, including:
At Coke Consolidated, mobile is key. We try to make sure our sales force is not stuck in the office, because we're primarily responsible for selling the product. And spending time in an office looking at metrics, crunching numbers is not their job. Their job is to sell product.