Almost there!

It only takes 15 seconds to fill out. If you're already registered, sign in.

Forbes CMO Practice

Marketing Accountability Report Executive Summary

A CEO Blueprint for Driving Enterprise Value by Maximizing The Effectiveness Of Sales And Marketing Investments, Strategies and Actions

Download this free report

Learn how marketers quantify and communicate the value they create.

Marketing accountability has emerged as a CEO level issue in a rapidly changing marketplace where intangible assets make up 84% of shareholder value – and brand equity, customer relationships, organic growth rates and innovation increasingly drive stock price.

New research from the Forbes CMO Practice reveals that marketing contributes more value to the enterprise than ever, despite increasing pressure to demonstrate the financial contribution of rising ($1 trillion) investments in marketing assets, media and technology in terms of growing sales, profits and enterprise value.

This report, with contributions from more than 800 CMOs and 50 subject matter experts, includes findings on:

  • The financial contribution of marketing to enterprise and shareholder value
  • Six roles the CMO plays in creating value
  • Five actions every organization should take today
Get the report

About Tableau

Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.



Featured In

Fortune
Fast Company
Wallstreet Journal
Wired