Ovative: Measuring marketing impact from online-to-store

Claire is a data evangelist and proud nerd. A graduate of the University of Wisconsin Madison, Claire majored in Finance, Investments & Banking as well as History. After 3 years in the Financial Industry, Claire transitioned her analytical skills to the Marketing Technology world where she spends her days making big data look super sexy. Say "parameter" and her knees are going to get a little weak (she loves them). Also, make sure to ask her about her space helmet or where she got her shoes.

Rachel holds a Masters of Predictive Analytics from DePaul University and has over 15 years of experience in marketing and loyalty program analytics, wrangling data even before it was “big.” As a Manager of Data Science at Ovative/group, she conducts a variety of analyses including predictive modeling, customer segmentation, forecasting and campaign measurement. Her favorite Tableau feature is level-of-detail calculations.