What does data mean to you? Tell us in two words!

We all love data—but what does it mean to you? I don’t mean the insights; I mean the word “data” itself.

I myself spend my days knee-deep in social media data, website data, and, lately, election data, and I love it. And to me, data is powerful, game-changing, meaningful.

I know you, fellow data lover, know what I’m talking about. Whatever your KPI or fancy, we all believe in the power of data and the impact it can have on our work and our lives. After all, we, you and I, are data people.

So how do you define data? When you hear data, what two words come to mind?

Take just one minute to share your two words. Don’t worry, there isn’t a right or wrong answer—data means many things to many people. So tell us your two-word definition of data. Then click on the other tab to see what other people are saying.