Data destination—mapping

Tableau makes it easy to understand the “where” as well as the “why”

Make your maps work harder for you

Boost the analytic value of your map

Custom territories

Quickly and easily create the custom geographic areas that matter most for your analysis. Group existing locations in your data like states, postal codes, and countries to make custom territories.

Create your own territories

Dual axis

Why stick with one set of marks on a map? With dual axis maps, you can add additional layers of information to your geographic analysis.

Create a dual axis map

Spatial data

If you have ESRI Shapefiles, MapInfo tables, KML, or GeoJSON files, you can leverage the native connectors in Tableau to map your spatial files for more robust mapping.

Connect to your spatial file

Map types

Filled map

Filled maps (or choropleth maps) are great for showing ratio or aggregated data for geographic areas like counties, regions, or states. Fill maps are more visual—with recognizable boundaries and marks shaped like known areas.

Point distribution maps

Point distribution maps can reveal patterns and are ideal for seeing how things are distributed over a geographic region. Because area or size of the region doesn't distort the values, it is easier to do absolute comparisons and focus on things like clusters and distribution patterns.

Spider maps

You can use a spider map to show how an origin location and one or more destination locations interact. For example, metro routes or airline layovers.