누구나 분석을 사용할 수 있습니다.
엔터프라이즈용 사내 솔루션입니다.
엔터프라이즈용 호스팅 솔루션입니다.
태블릿 또는 휴대폰에서 통찰력을 얻을 수 있습니다.
웹사이트에 대화형 데이터를 게시할 수 있습니다.
무료로 Tableau Desktop 파일을 읽을 수 있습니다.
업종별로 고객 스토리, 예제 및 리소스를 탐색할 수 있습니다.
기능 및 부서별로 고객 스토리, 예제 및 리소스를 탐색할 수 있습니다.
데이터 원본 및 기술별로 고객 스토리, 예제 및 리소스를 탐색할 수 있습니다.
Tableau를 통해 어떤 작업을 수행할 수 있는지 알아보십시오.
짧은 동영상을 통해 자세한 내용을 알아볼 수 있습니다.
Tableau 전문가가 진행하는 세션(1 시간)
전 세계에서 제공되는 며칠 간의 강의
기술, 추세 및 도움말
전문가에게 배울 수 있습니다.
라이브 온라인 제품 설명
지식과 아이디어를 다른 Tableau 사용자와 공유하십시오.
Tableau를 최대한 활용할 수 있도록 지원해 줄 파트너를 찾으십시오.
최근의 가상 및 오프라인 이벤트를 활용하여 최신 정보로 무장하십시오.
Desktop 작성자를 위한 리소스
Server 관리자를 위한 리소스
클라우드의 Tableau를 위한 리소스
배포 또는 대시보드를 시작
Tableau 계정, 제품 키 및 지원 사례 관리
새로운 소식입니다. 내용을 알아보세요.
데이터를 통해 더 나은 세상 만들기
뉴스, 이벤트 및 투자자 정보
Tableau의 일원이 되어 보세요.
In a series of papers, author and industry expert Frank Buytendijk examines the people side of business performance and business intelligence. How does measurement affect human behavior? How does organizational culture contribute to business intelligence? What does a rational decision making process look like? Which number games do we recognize in business? What is the best methodology to manage business performance?
In this introduction paper, Frank discusses how measurement drives behavior. Its role is critical to focus goals and objectives, but also to balance actions. Multiple levers are available to ensure organizations are successful with their selection of key performance indicators, dashboards, business intelligence initiatives and “big data aspirations.” Each lever is introduced in this paper and available for more detailed exploration in a four-part series. They include:
We've also pulled out the first several pages of the whitepaper for you to read. Download the PDF on the right to read the rest.
Measurement impacts our personal lives every single day. If we want to lose some weight, we start by standing on the scale. Based on the outcome, we decide how much weight we need to lose, and every other day we check our progress. If there is enough progress, we become encouraged to lose more, and if we are disappointed, we’re driven to add even more effort in order to achieve our goal. In short, measurement drives our behavior. It can be witnessed in countless ways in our private lives. In fact, it is an important principle in the social sciences, often called the Hawthorne effect.
In the business world this is no different; measurement also drives our professional behavior. Once your business starts measuring the results of a certain process, your employees will start focusing on it. There are numerous examples: If the CFO starts tracking the days-sales-outstanding (DSO—i.e., the average number of days it takes customers to pay their bills) on a daily basis, instead of assuming that customers will pay within 14 days or so, the people in the accounts receivable departments are more likely to pay attention and exert greater effort to make collections. If hotel managers and their front desk staff are held accountable for the percentage of guests that fill out the customer satisfaction survey, they will be more likely to remind guests of the survey.
Measurement helps us not only to focus on our goals and objectives, but also to balance our actions. If you measure production speed alone in a manufacturing process, it is likely that quality issues will arise. For balance, you also need to measure how many produced units need rework. If a procurement department is only measured on how much additional discount it can squeeze out of contract manufacturers, it becomes hard to avoid unethical practices, such as the use of child labor in low-wage countries and the use of cheaper and environmentally unfriendly materials and production processes. Procurement departments need to identify a balanced set of metrics that includes ethical issues as well as price.
In each of the functional disciplines within an organization—finance, sales, marketing, logistics, manufacturing, procurement, human resources (HR) or information technology (IT)—measurement is a key element of management, and ultimately of bottom-line performance.
I am not suggesting that measurement is the only driver of performance: Business processes are crucial in creating an efficient organization that makes few mistakes and makes optimal use of resources. Leadership is important in order to create a culture in which people feel motivated to give their best. And a good overall strategy is needed to distinguish a company from the competition. However, measurement cannot be ignored, even if it is only to check if the other drivers for performance are doing the job.
무료 평가판 요청