Turning insight into innovation
While Zuellig Pharma may be an established company, it approaches digital and data with a nimble attitude, cultivating a focus on data analytics combined with actionable insights and technology such as blockchain. This allows it to develop timely solutions such as eZVax, a vaccine management solution that’s facilitated delivery of over two million COVID-19 vaccinations.
“We will be looking at a very different healthcare landscape in the next five to ten years, and data and digital will be at the forefront. Key to adding value and addressing the pain points in the industry will be the ability to take the wealth of data generated daily, identify what’s important, and apply those insights to optimize solutions and create new ones,” said Daniel Laverick, Vice President and Head of Digital and Data Solutions, Zuellig Pharma.
One way Tableau supports Zuellig Pharma’s mission is by powering ZiP Suite, a real-time data depository offering insights on inventory, pricing, prescriptions and more. The company shares these insights with pharmaceutical customers to help them improve patient engagement and adherence and price their products more competitively.
In addition, Tableau as a tool for guided call scripts has helped improve sales force engagement. In one example, as many as 70% of clients followed up on purchase recommendations and call durations between sales reps and customers doubled, leading to the eventual purchase of goods.
“One of the benefits we’ve experienced using Tableau is the ease and ability to unlock actionable insights. We’re also seeing more of our customers coming to us with different pain points and wanting to co-create solutions. Tableau supports that process by making it easy to visualize the data we need,” said Laverick.