Effective public communication with interactive data visualisations
The AIHW needs to communicate to a wide-ranging audience including the general public, as well as groups with more specialised needs such as researchers, government planners and policy setters, health and welfare service providers, and students. This presented a challenge in finding visualisation tools that could present information in a captivating format, cater to specialist data users while still remaining accessible and easy to use across a wide range of skill and data literacy levels. In the quest to find an appropriate tool, the AIHW evaluated 14 tools on the market and found Tableau their preferred product for data visualisation.
The AIHW uses Tableau to embed interactive vizzes into online reports. These reports provide insights into a particular health or welfare subject, and Tableau vizzes help to support this by visually communicating statistics, trends, patterns and findings. Evolving from static graphs, tables and Excel spreadsheets, data is now brought to life on the website through rich Tableau visualisations.
“Tableau has given us the ability to integrate our data more closely with our stories, and to be more flexible in delivering information,” said Nikki, who heads a team that publishes data on housing and homelessness in Australia.
Feedback received from the public about the Tableau vizzes has been overwhelmingly positive, commented Peter Fakan. Tableau has been found to be very clean visually and easy to use, and staff are continually encouraged to produce more Tableau interactive vizzes.