How to recalibrate your global marketing strategy in response to COVID-19
Data Analytics at Vontobel
With the COVID-19 pandemic making a wide range of traditional activities like trade shows and face-to-face meetings impossible, many organisations have had to completely rethink their marketing strategies for 2020 and beyond.
In this on-demand webinar, Elodie Duvaldestin and Annabelle Rincon of Vontobel Asset Management, discuss how they are using Tableau to rapidly recalibrate the company’s global marketing approach in response to changing customer needs during this unprecedented time.
Watch now to learn about:
- The impact of COVID-19 on Vontobel's existing marketing strategy
- How Vontobel is adapting its global marketing approach in response
- How Tableau is helping inform key decisions throughout the process
- Surprising marketing patterns and trends uncovered in the data
- The key learnings from marketing in the ‘new-normal’
About the speakers
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