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Advancement Analytics at UC Berkeley

Hear how UC Berkeley implemented a data-driven approach to their advancement strategy. You’ll learn how they created dashboards to track fundraising metrics that increase focus on goals, transparency, and tighter collaboration between teams. Tam Voung and Karl Otto will also share how they pivoted from their initial plans after COVID-19 hit and adjusted advancement goals with data.

This session is from the Higher Education Summit.

À propos de l'intervenant


Tam Vuong

Director, Information Strategy and Analytics, UC Berkeley

Tam Vuong has over 25 years experience in higher education advancement. She began her career in Annual Giving before leveraging her love for systems, process, and data by switching over to Advancement Services. She currently leads the Information Strategy and Analytics team at UC Berkeley, providing information delivery services to the campus' development and alumni relations community.

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