Storytelling with data

How the evolution of storytelling brought us to modern data visualisation tools

Free white paper

From oral histories and printed books to pictures and films, storytelling is a cornerstone of the human experience. But can stories be told with data too?

This paper explores the evolution of storytelling throughout human history, focusing on how modern data visualisation tools can be used to tell especially powerful stories with numbers.

You'll learn:

  • The impact of stories on human cognition
  • How data stories can be used to communicate with decision-makers
  • How data stories can effect change in the world
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Tableau offers a suite of agentic analytics and AI-powered business intelligence tools, empowering every user, in every industry, and for every use case to transform trusted data into actionable insights, wherever they work.



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