French Marketing Agencies and 1980s Classic Rock
What do French marketing agencies and 1980s classic rock have in common? The number fifty-five.
To 80s rock fans, hearing that number immediately brings to mind a particular Sammy Hagar song.
But to French marketing agency, fifty-five, the number isn't just a name--itâs also a goal.
But when you look at e-commerce sites, a recent study (April 2013, French e-commerce, by Google and Kantar Media) the conversion rate falls to two out of a hundred people who make a purchase after browsing.

Fifty-fiveâs mission is to help its customers minimize that difference. To that end, fifty-five collects up to five million rows of visitor behavior data each day. And they have chosen Tableau to help communicate the insights that they derive from that data.
âTableau helps to visually present complex analyses. This plays a crucial role in simplifying and democratizing access to data.â says Martin Daniel, Data Visual Specialist at fifty-five. âBy streamlining these complex data analysis concepts, end-user clients have a major advantage in being able to understand results more quickly and easilyâand make effective decisions faster.â
Recent customer results are showing double-digit sales increasesâincluding a 28 percent increase for Lacoste. As Sammyâs old band might say: thatâs some jump!
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