Webinar sob demanda

Applied analytics in non-profit fundraising

Data is a valuable commodity and a strategic asset for nonprofits (NGO/NPO/NFPs), but many haven’t been able to effectively drive value from their data due to ineffective resources and tools.

For 20 years, Tableau’s mission has been to help people see and understand data. Please join Salesforce and Tableau in a live speaker panel exploring data informed decision making and how visualizations and analytics have a direct impact on fundraising performance and outcomes through the lens of the fundraising lifecycle. Led and moderated by Sterrin Bird, Non-Profit industry advisor and member of CFRE, we’ll get an update on what’s happening in the world of non-profit fundraising and then hear some real world examples of how analytics and visualizations drive significant and incremental gains in your fundraising operations.

Illustrating applied analytics in fundraising, we'll hear from United Way and The Climate Reality Project as they discuss data-informed, high-performance fundraising.

About the speakers

Elisa Davis

Elisa Davis

The Climate Reality Project

Elisa Davis joined The Climate Reality Project as its Prospect Development Manager in December 2021. She previously held the role of Acting Prospect Research Manager at the University of Nevada, Reno, where she had worked since 2016. Prior to that, Elisa oversaw record growth as the Membership Coordinator for the Oregon Natural Desert Association. Her early-career experiences at the AMC, NOLS and Starbucks left her with an appreciation of an excellent cappuccino and hiking at your own pace when the sun is shining.

Elisa was a top-rated presenter at APRA's Prospect Development '21 conference. She spoke on her winning dashboard at APRA's Data Science Now workshop and has presented on dataviz + moves management at both the California and DC Metro APRA chapter conferences. She is a proud graduate of Chantilly Jaggernauth's Millennials and Data Analyst Bootcamp, where her peers voted her Best Designer of the #MAD6 Cohort. She is a regular contributor to the Back to Viz Basics (#B2VB) community project on Tableau Public and Twitter (@davis_hitt). She co-leads Tableau Advancement User Group, where she has also been a featured presenter.

Elisa earned an MPA from Syracuse University’s Maxwell School and a BA in Math from Smith College.  She lives with her family in Reno, NV, where she enjoys reading, sewing, skiing and hiking in her free time.

Sterrin Bird

Sterrin Bird

Salesforce

A nationally recognized leader in the nonprofit community, Ms. Bird joined Salesforce in July 2020 after spending 28 years in the nonprofit sector.  Sterrin has spent her entire career in service to philanthropy, with particular emphasis (and passion) for capital campaigning and major gifts. Sterrin has conducted more than three-dozen capital campaigns throughout the United States with combined goals exceeding $5.5 billion. 

Sterrin has held significant leadership roles within some of the most prominent nonprofit organizations in the country including Duke Medicine, the University of California, the American Red Cross, the March of Dimes and United Way.

Sterrin holds an Executive Certificate in Nonprofit Management and Leadership from the Harvard Kennedy School.  She is also a True North Leadership Fellow and was named to the Advisory Council of Rogare, a fundraising think tank in the UK at the University of Plymouth.  

A nationally recognized leader in the nonprofit community, Ms. Bird joined Salesforce in July 2020 after spending 28 years in the nonprofit sector. Sterrin has conducted more than three-dozen capital campaigns throughout the United States with combined goals exceeding $5.5 billion. She has held significant leadership roles at Duke Medicine, the University of California, the American Red Cross, the March of Dimes and United Way.

Chloe Knight Tonney

Chloe Knight Tonney

United Way

Chloe Knight Tonney joined the Trident United Way team in 2019 as president and chief executive officer. Trident United Way was established as the Community Chest in Charleston, SC in 1944. Today, its mission is to be a catalyst for measurable community transformation through collective impact in education, financial stability and health. In 2021, Trident United Way‘s work improved the lives of more than a quarter of a million residents  
of the lowcountry of South Carolina. United Way was again voted “America’s Favorite Charity” in 2021 by the Chronicle of Philanthropy.

Previously she served for 17 years at the National Foundation for the Centers for Disease Control and Prevention (CDC) in Atlanta, most recently as the Chief Innovation and Strategy Officer. In this role she worked nationally and globally to catalyze creative partnerships to advance CDC’s mission to protect the health, safety and security of  all Americans.

Tonney has more than 30 years of overall nonprofit advancement, strategy and management  experience, with deep expertise in higher education and in building scientific public-private  partnerships. Prior to joining the CDC Foundation, Tonney was the director of leadership gifts at  Agnes Scott College in Atlanta, overseeing a six-fold growth in attracting resources and partners to  the institution.

Tonney’s experience includes work as a trustee, board member and board chair for local and national  nonprofit organizations. Currently she serves as a member of the One Region Executive Committee and a member of the College of Charleston Foundation’s Advancement Committee. She is a member  of the Association of Governing Boards of Universities and Colleges and the Council for  Advancement and Support of Education (CASE). Tonney is an alumna of Leadership DeKalb (Atlanta) and a Riley Institute Diversity Fellow, Furman University. She received her bachelor’s degree in  political science and international relations from the College of Charleston in Charleston, S.C. and an  Honorary Doctorate of Humane Letters from the College of Charleston. Her husband, Rick, is a  graduate of The Citadel. 

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