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Don’t Discount the Data: How Groupon Merchandises for a Mobile-First World

E-commerce companies often have to think of their online stores in very different ways from their brick and mortar counterparts. Within Groupon’s Relevance function, the focus is not only on ensuring that the company’s best-selling inventory is highly discoverable and featured on the right real estate, but also on delivering a highly personalized experience, tailoring the online store to an individual customer. The feature development process naturally involves numerous tradeoffs, and to identify the optimal user experience, every new product is rigorously A/B tested.

Watch to learn:

  • The key metrics that drive merchandising decisions at Groupon
  • The best practices and pitfalls of designing A/B testing frameworks to build the best online store experience – separate the signal from the noise
  • How to build trust and credibility in your organization by democratizing data

발표자 소개

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Meghna Suresh

Technical Product Manager, Groupon

Meghna is a Product Manager within Groupon’s Relevance and Personalization function, which applies data mining techniques to ensure that each of the company’s 50M+ customers sees the right deal at the right time across mobile, web and email. She has been at Groupon for three years, working across the company’s Product and Business Operations functions, and has spent most of her career launching new technology products and corporate ventures. She holds a B.S from NYU’s Stern School of Business.

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Ibrahim Maali

Technical Product Manager, Groupon

Ibrahim Maali is a Technical Product Manager on the Relevance team at Groupon in Chicago, IL. He has been with the company for four years, working in various functions ranging from Finance, Investor Relations, and Product. Entering Groupon with a degree focused on history, he was shown the value of SQL and data analytics early in his career and has run with it ever since teaching himself SQL, Tableau, and other tools. Currently, Ibrahim leads the international rollout for Groupon's newest deal merchandising tech, with a heavy emphasis on analytics. Ibrahim holds a B Sc. in Economics from Duke University.

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