Data, data, data: planning a great 2014 strategy with smart analytics

Understanding the lessons of the previous 12 months is vital for a productive year ahead – but how do marketers squeeze maximum value out of a year’s worth of data?

In a multi-platform world how do you quickly identify behavioural and demographic trends and use that information to design campaigns that grow revenue?

How do you use data to take the guesswork out of marketing investments and provide the rest of your business with a clear picture of your campaigns for 2014?

This discussion will help you understand:

  • How to use analytics to track key web, mobile, social and e-mail metrics
  • The type of data you should gather and how to make it actionable
  • How to share marketing plans and results with sales team for increased transparency and collaboration


Susan Graeme

Director of EMEA Marketing, Tableau Software

Mark Shilton

Senior Business Intelligence Analyst, Skyscanner

Paul Carysforth

Head of Digital Media & Analytics at amaze

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