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How Cox Automotive's Big Data Strategy is Transforming the Market

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Building an analytics strategy from nothing can seem daunting. In many companies data analysis happens in isolated pockets of the business, rather than a more impactful, strategic approach to analytics. But going from zero to data-driven is easier than you thought. In September 2015 the Cox Automotive Data Solutions team started as a team of one with a blank sheet of paper. 14 months later, Cox Automotive is revolutionising decision-making within the business and the wider automotive retail industry.

Watch this webinar to discover some of the lessons learned by Cox Automotive along their journey to data discovery, including:

  • Where to begin transforming a legacy business into a data-driven organisation
  • How to build and maintain momentum
  • How to deliver meaningful results at pace

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    발표자 소개

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    Allison Nau

    Head of Data Solutions, Cox Automotive

    Allison is a highly driven and self-motivated big data/analytics/product executive with a proven track record in transforming businesses and driving strategic growth through data analysis and product development. Prior to joining Cox Automotive, Allison worked at LexisNexis where she developed the entire product portfolio of data and analytics products for its expansion into the UK, leading to double-digit growth year-on-year for that new venture while transforming the motor insurance industry. A trained statistician who got her started as a price optimisation consultant, Allison holds a BA in mathematics and international relations from the College of Wooster, and an MA in political science from the University of Michigan.

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