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Best Practices for Using Color in Data Visualizations: How and Why

Come learn everything there is to know about using color in data visualizations! This talk will describe best practices for using color in visual analysis, the visual principles that underlie them, and how these insights influence Tableau’s products. See how different choices and settings can enhance different views and present different findings. Learn some of fundamentals of color vision and what “color blindness” really means. Bring your questions and spend an hour learning how color can make your visualizations both beautiful and effective.

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Maureen Stone

Research Scientist, Tableau Software

Maureen Stone has been working in digital color, graphics, perception and the tools for information display for over 30 years. She is a recognized member of the color and visualization research community and author of the book A Field Guide to Digital Color. Her research focuses on making color and other visual encodings more effective. Prior to joining Tableau, she worked first at Xerox PARC, and then as a consultant under the name StoneSoup Consulting.

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MP4

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