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Enhance customer engagement in the Media industry with Visual Analytics

Media consumption is changing. How you position your company is imperative to drive greater engagement, push the best experiences, and create value for your consumers. Stay-at-home audiences are creating new demand patterns, which means that effective engagement is absolutely crucial.

Organisations need to be able to discover and optimise insights, and understand the whole customer journey in order to maximise engagement and elevate personalised experiences: quickly, accurately, and across multiple touchpoints.

Watch now to learn how Tableau can help you:

  • Empower all employees to drive real business impact with self-serve analytics
  • Gain real time insights with visual analytics to help improve customer engagement
  • Manage your data within an end-to-end platform

Check out the Visual Analytics for Industries series for more industry topics.

About the speaker

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Larry Dioneda

Principal Solution Engineer

Larry is a Tableau Solutions Engineer focused in the Communications, Media and Utilities industry. Based out of Melbourne and with 20+ years experience in IT, these days Larry gets a kick out of helping people see and understand their data in cool and interesting ways with Tableau! When not mashing up data in Tableau, Larry is a bit of a geek and enjoys playing with tech gadgets, mashing up music and tweaking his car…and not necessarily in that order.

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