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The Future of Analytics: Starbucks and Tableau—Adapting to Drive Innovation and Connection

If the pace of change was already accelerating before 2020, this past year kicked it into overdrive. The ability to absorb these shocks—to quickly and effectively adapt to each new wave of change—is what sets organizations up not merely to survive but thrive. From accelerating business transformation to doubling down on what sets the brand apart, Starbucks has relied on analytics to respond rapidly and drive innovation where it matters most. And in a year in which disconnection hit critical mass, Starbucks turned to analytics to find opportunities for more human connection. Join Starbucks Vice President of Enterprise Architecture & Data Technology, Rajesh Naidu, and Tableau Chief Technology Officer Andrew Beers to learn more about how Starbucks has enhanced organizational adaptability through analytics. And hear what they’re most excited about—and what concerns them—when they consider the future of analytics.

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