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Today Linda Briggs over at TDWI posted an article, Q&A: Zynga Stresses Visual Access to Its Vast Data Volumes, about her Q&A session with Ken Rudin, Director of Analytics for Zynga Games. Ken has a deep analytics background and is well-known in the business intelligence world.
Now in his capacity with Zynga, he has an incredibly interesting environment to solve a key strategic task - he's got Tableau on top of one of the world's largest data warehouses (which happens to be built by Vertica) to help the Zynga team make their games even more successful. They're probably most well-known for their Facebook games like Farmville (personally, I'm a huge fan of Scramble on the iPhone).
In his interview with Linda, Ken makes it clear that doing analysis on top of a massive data warehouse is just the beginning. One of my favorite quotes is "if you're doing analysis, you might be generating fantastic insights, but if you distribute your results to people and they aren't able to understand it, they won't actually do anything differently.“
In fact, Ken goes on to say a lot of great things, particularly about Tableau. See below for a few more. Clearly, Tableau with Vertica is rapid-fire BI at its best.