5 Ways Tableau Certification Can Help You and Your Career

Discover the many benefits of becoming Tableau Certified—from skills differentiation to financial recognition, and more.

More organizations realized the benefits of being data-driven in the last year—how it fuels business value such as improved performance, competitive advantage, increased productivity, as well as stronger employee retention and customer satisfaction. As a result, many prioritized and elevated the focus on data skills to nurture and strengthen their organizational behaviors, processes, and mindsets to become data-leading instead of data-lagging. 

With this concentrated focus, and despite having a job’s market where unemployment rates were sky-high, the Tableau Certification program also reached an all-time high—85% of people who earned a Tableau Certification title got Tableau Certified for the first time. This record-breaking growth with certification first-timers indicates that more people saw the need and opportunity to seek out confirmation of their data skills—and contribute to their organization’s pursuit of being data-driven.

And as we’ve spent time, in fact years, supporting practitioners in skilling up and differentiating themselves, we’ve seen what benefits Tableau Certification can deliver for analytics talent. Here are five ways that it can create immediate and long-term impact for you.

1. Learn the data skills that are in demand 

As reported by Forbes, according to the U.S. Bureau of Labor Statistics, there will be 28% growth in the data science field through 2026. That’s 11.5 million roles to fill. Employers are looking for data skills; in fact they’re hungry for them. Being Tableau Certified helps you rise to the top of the resume pile or solidify value in your role. As quoted in a U.S. News article about Tableau Certification, “The value of getting a certification is multifaceted,” said Ryan Sleeper, founder and principal of visual-analytics consulting firm Playfair Data and author of Practical Tableau. “It’s got stability. This tool has got staying power. It would be worth the investment to do it now because you've still got several years to utilize those skills.” 

2. Gain confidence and help your company be data-driven

You’re smart, talented, and experienced, but it’s a volatile job market with record-breaking unemployment rates, economic downturn, and recent job surges. Businesses recognize that being data-driven and expecting data-driven decision making increases their resiliency and success in this new normal. So how can you stand out and prove commitment to help your company be data-driven? Certification can do some talking and reassure an employer that you have appropriate skills to help pay the bills. Having role-specific certification signals support of company priorities with data skill sets shown in a single title. It also reaffirms that you met (or exceeded) a bar of excellence—one you set or was outlined in a development plan.  

3. Grow the must-have, base-level skill: Data literacy

Remember when job listings used to say things like Must be comfortable with Microsoft Office or Needs to be proficient in Adobe Suite? As more companies foster data-driven cultures, the need for wall-to-wall data skills grows. With that comes increased priority and urgency to provide resources and support that reduce the data literacy gap. Tableau commissioned research by Forrester Consulting that surveyed hundreds of U.S. hiring managers and recruiters to better understand this gap. Published in June 2021, the study, The Great Data Literacy Gap: Demand For Data Skills Exceeds Supply, stated: "Data scientists aren’t the only ones who need data skills … Data literacy has become crucial across every department and role. Nearly everyone from HR and marketing to sales and customer support needs to have a solid foundation in data literacy to succeed in the modern workforce." (See Figure 2)

White bar chart with green bars that shows the results for the question: "How important are data skills to each of the following departments when hiring entry-level candidates?"

4. Uncover a new interest or skill

Studying for an exam can lead someone to skills or capabilities they’ve never used before, never heard of, or never knew how to use. What’s covered in a certification exam represents the skills needed to get the most out of Tableau and your role. And, as an added bonus, it gives you an opportunity to stretch your wings, mind, and capabilities outside of day-to-day analytics use. You might be surprised by a new-found passion or specialty  that’s uncovered while preparing for an exam. 

5. Increase your earning potential 

According to Global Knowledge’s 2020 IT Skills and Salary Report, learning a new skill or earning certification can result in a raise upwards of $12,000 a year. When you’re seeking out a promotion or the next job, companies have greater willingness to invest in staff who are interested in and act to uplevel their skills, staying up with new, growing technologies. 2021 reporting from Pearson Vue that looks at the importance of IT certification, both for candidates and employers, demonstrated that certification demand is growing and 28 percent of candidates report getting a pay increase with more credentials. 

How to become Tableau Certified 

There is no better time to test and level up your certification. Visit our Tableau Certification page to access a library of exams, learn more about the process and how to prepare, and find additional resources. 

The five reasons we’ve listed only scratch the surface of what Tableau Certification can do for individuals and their organizations. But don’t take our word for it; hear from a customer who personally benefited from Tableau Certification—and supported both colleagues and clients in becoming more data-driven and data-literate: 

Being Tableau Certified reflects my keen interest and expertise in the tool which has helped me gain trust of various clients. It also enabled me to introduce Tableau to my peers and co-workers, help them with their data visualization challenges and conduct training sessions internally and for clients as well.

Courtney Jacobsen contributed to this blog.