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How We Do Analytics: Marketing

Marketers are no strangers to data, especially as the number of tools generating marketing data grows each year. Curious about how much revenue was attributed to paid search last quarter? We've got data for that. Want to prove which programs generate higher quality leads than others? Data.

Here at Tableau, we rely on analytics to understand the mass of data - a challenge all marketers must overcome to thrive in a data-driven world. In this live webinar with Tableau's Marketing Director, Susan Graeme, you'll see how we tackle the marketing data dilemma.

You’ll learn how Tableau's marketing team uses analytics to:

  • Align with Sales at the account level
  • Connect disparate data sources (Salesforce, Eloqua, Google Analytics)
  • Overcome our five marketing dilemmas
  • Measure and report on marketing KPI’s

Can't attend? Register now and we will send you the recording the moment it's available.

Check out the rest of our How We Do Analytics series.

About the speakers


Susan Graeme

Director of EMEA Marketing, Tableau Software

Susan Graeme is the Director of EMEA Marketing for Tableau Software.

She is an experienced metrics-driven marketing director with responsibilities ranging from demand generation, events, PR, analyst relations, customer marketing, budgeting, sales enablement, and marketing operations.


Erik Polano

Associate Solution Architect, Tableau

Erik is a Associate Solution Architect at Tableau. Whilst doing his BA, Erik got really interested in Behavioral and Experimental Economics trying to use data analysis and statistics to understand how people actually behave and make decisions. After having completed his MSc at the Stockholm School of Economics which he focused on Field Experimentation in Labor Economics, he has since been working in the tech space where he now helps people see and understand their data using Tableau. When not at work, you can see him biking around London or running in Victoria Park when he is not taking care of the two cats at home.

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