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Gaining an advantage with data in a competitive CPG market

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In today’s hyper-connected world, brand experiences and conversations continue to persist on social, ecommerce and third-party websites. With massive amounts of data to analyze, how can marketers, advertisers, and brand managers deliver the right products and messaging in an efficient and time-sensitive manner without getting lost in all the data?

Slalom has helped clients solve such problems using the power of analytics. Slalom has developed a Consumer Insights framework that allows CPG companies to convert online data to actionable insights.

View this webinar and you’ll:

  • Get an overview of the data landscape and some common challenges CPG companies face. 
  • Hear from Grace Preyapongpisan, VP, Business Intelligence at Meredith Digital, on how they leverage their rich consumer database to get actionable insights.
  • Learn about Slalom's “Consumer Insight” framework which provides a data-driven, scalable and structured approach that helps leverage your first-party, second-party and third-party data. It then uses Tableau as the analytics platform to identify insights easily and to connect the dots into a compelling brand story.
  • Discover how you can use your data to influence brand, marketing and sales strategy and in turn increase consumer engagement.

Contact Amer Numan at Slalom

Contact Grace Preyapongpisan at Meredith Digital

About the speakers


Grace Preyapongpisan

VP, Business Intelligence at Meredith Digital

Grace leads Allrecipes’ business intelligence team, which is company’s center of excellence for cross-organizational data, insights, and optimization to identify opportunities and support key business strategies. She joined Allrecipes in 2010, and has been key in framing the company’s data-driven focus. Grace has a deep background in web development, user-centered design, and user behavior analysis. Before joining Allrecipes, Grace spent time at Razorfish, University of Washington’s Information School, and at Daniel Smith Artists’ Materials, Inc.


Pallavi Tyagi

Principal Consultant, Slalom

Pallavi Tyagi is a Principal Consultant in Slalom New York’s Information Management and Analytics practice. Pallavi is passionate about analyzing and understanding customer behavior by leveraging the power of data and analytics. She has ten plus years of experience delivering insights to senior leadership across CPG and retail companies to guide marketing, brand and product strategy.


Amer Numan

Principal Consultant, Business Discovery, Slalom

Amer Numan is a certified Data Management and Visualization professional with 10+ years of experience. His project portfolio includes enterprise data strategy, data visualization development, and data architecture with end-to-end implementation (on-premises/cloud). He has expertise working with financial services clients, you may even have seen him presenting at the New York Stock Exchange this year!

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